Our CEO Rich’s father-in-law is an auto body painter. When he needed to hire an auto body painter he went on a job board and created a posting. He got a bunch of applications—mostly from experienced house painters. He called Rich and asked what he did wrong. That conversation sparked the idea for BlueRecruit.

Rich, an experienced staffing executive and Army veteran, had been helping Veterans transition into post-service careers. Employers kept asking if he knew a better way to find skilled tradespeople. The solution was clear: build a platform designed for blue-collar talent, not corporate resumes.

Rich left his corporate role and founded the company with his wife Gina as co-founder—bringing 12 years of technology experience in customer success, project management, and product development.