Frank learned to market and sell while working at Frito-Lay, General Mills and Colgate-Palmolive.
He worked on projects like crafting a strategy to attack Pringles that was used by Frito-Lay leadership teams in North America, Europe, and Asia, creating multi-vendor, cold and flu campaigns for Target, and developing Target’s Guest Relationship Management database (you may have read about it in the NY Times in 2012). For his work at Colgate-Palmolive, he received the Chairman’s Award.
Frank left corporate America to start a consultancy company and for the last 14 years he worked with high-growth companies to develop their marketing strategies, deploy their marketing technology stacks and drive results. He now leads marketing strategy for BlueRecruit.